You are thinking that you and other entrepreneurs you know have never developed a business plan and you are doing "ok" -- right? Well, here is the big secret -- you can always do better.
Every business model requires them, and it is only through them that companies generate Value Propositions and Revenues.
Key resources can be physical, financial, intellectual, or human. A microchip manufacturer needs capital-intensive production facilities, whereas a microchip designer depends more on human resources. Key resources can be owned or leased by the company, or acquired from key partners.
Key Resources can be categorized as follows: Physical Physical assets such as manufacturing facilities, buildings, vehicles, machines, systems, point-of-sales systems, and distribution networks come into this category.
Large retailers like Wal-Mart and Amazon. Intellectual Under intellectual resources come brands, proprietary knowledge, patents and copyrights, partnerships, and customer databases.
All are increasingly important components of a strong business model. Intellectual resources take time to engender and develop. Consumer goods companies like Nike and Sony rely heavily on their brands.
Microsoft and Adobe depend on software and related intellectual property that is continually being developed. Qualcomm, a supplier of chipsets for broadband mobile devices, built its business model around patented microchip designs that now earn the company substantial licensing fees.
Human All enterprises need human resources, but those resources are particularly prominent in knowledge-intensive and creative industries. A pharmaceutical company relied heavily on human resources: Ericsson, the telecom manufacturer, will opt to borrow funds from banks and capital markets, for example, using those funds to provide vendor financing that in turn ensures orders are placed with Ericsson rather than with the competition.
Relevant Case Studies Google used customer data collected from search engines and its Analytics program to develop its Ad service.
GlaxoSmithKline monetized unused internal assets as a patents pool on neglected tropical diseases. Amazon developed sophisticated technology which it then offered in cloud services.
Skype employed largely free resources to undercut telecom prices. EasyDiagnosis employed its medical knowledge to create an online medical diagnosis expert system. Aurora Health Care analyzed its medical records with business intelligence systems to offer a superior service.
What are key resources? Name the four types of key resources. Briefly describe three case studies illustrating the importance of key resources.
What happens when key resources are not properly matched? What key resources are used in selling content? Sources and Further Reading Need the references and resources for further study? It includes extensive 3, references, plus text, tables and illustrations you can copy, and is formatted to provide comfortable sequential reading on screens as small as 7 inches.A strategy also is not the value network — the web of relationships with suppliers, customers, employees, and investors within which the business co-creates and captures economic value.
The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives.
Strategy is management's game plan for . To define a target market for your business plan, you should research the potential buying audience for your product. This could range from millions of people if you are starting an online business, to a few thousand individuals if you are opening a retail store in a small town.
Mar 21, · The assortment of varied and often contradictory responses to the basic question of “what, exactly, is business development” reminds me of . A business plan is a formal written document containing business goals, the methods on how these goals can be attained, and the time frame that these goals need to be achieved.
It also describes the nature of the business, includes background information on the organization, the organization's financial projections, and the strategies it.
Aug 20, · What is a business plan? In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals.
In this article, I’ll explore the sections of a business plan, as well as: Who needs a business plan;/5().