In the Products and Services section of your business plan, you will clearly describe--yep--the products and services your business will provide. Use simple terms and avoid industry buzzwords so your readers can easily understand. So is describing why your products and services are needed if no market currently exists.
But before you count those chickens, better take the time to evaluate whether your next step puts you in the best light and entices those potential customers into becoming actual customers.
Enter the service description. How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it The services description is where many miss the mark, leaving would-be customers confused, uninformed, or uninterested.
An effective service description provides customers valuable information about what your business offers and what they're getting, including information about cost, timing, and process.
It's also an opportunity to highlight what your business can provide to them that others cannot. So here are five common service-description mistakes and traps, and suggestions on how to avoid getting caught in them. Too Long or Too Short Too long, you risk triggering "glazed eyes" syndrome.
Make customers work too hard, and they'll get annoyed or lose interest, plain and simple. Or, worse yet, they may equate that experience with how you'd fulfill your end of the deal: Too short, and you may come across as curt, incomplete, or careless.
None of which instills confidence. Ensure your service description is complete but not tiresome.
Don’t limit your description of target markets in your business plan to basic demographic characteristics, such as age or income level. "How to Write a Product or Service . Product descriptions can make or break a sale. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase. Jun 16, · The services description is where many miss the mark, leaving would-be customers confused, uninformed, or uninterested. An effective service description provides customers valuable information about what your business offers and what they're getting, including information about cost, timing, and process.
You may have only a few seconds to hold your viewer's attention, so keep it concise. Digital descriptions should require little to no scroll mobile considerations aside.
If your business uses hard copies for in-person meetings or as part of a sales kit, keep it to one page or less. Failure to Include Your Mission, Purpose, or Promise Your website design is well constructed and includes comprehensive content. Among other valuable information accessible via the homepage is your company's mission.
Your purpose and goals are present and articulated. Omitting mention of your business's reason for existence as part of your service description is a missed opportunity.
Moreover, there's even the potential to appear impolite. You're saying, "Hire me. You need to remind them that there are humans driving the process that care about the outcome and will work to ensure success. If you haven't yet zeroed in on a key expression or tagline that gets the gist across, summarize or rephrase your mission, purpose, or promise in a fresh way that captures the essence and communicates the main idea.
Doing so is an appropriate lead-in to a service description, re-emphasizing your brand's message and promise. Though cutting to the chase may be inherently desirable, a simple rephrasing at the beginning or as part of the body of your service description reinforces the message, framing your services within customer-friendly context.
It may even act as a buffer, softening any overly logistical or fee-driven language, reminding the customer that your primary purpose for being is to be the solution for their business challenges. Under- or Over-Selling A service description is the forum for laying your cards out on the table.
Some may feel a desire to pull back to take a more modest approach; as a result, they may leave things unsaid, increasing the potential to be overlooked or undervalued.
Others may come across as too aggressive, and risk inflating capabilities or accomplishments. Certainly, the messaging within your description should align with your brand's voice and overall marketing and brand strategy.
Other factors will also have an impact, such as industry and competitor considerations. However, work to find that sweet spot between too much restraint and not enough.
Keep in mind there's a difference between enthusiastic and overzealous. Lack of Continuity Your service description jumps around too much; it's disorganized or poorly conceived. You're looking for some level of order and cohesive flow.
Consider the description a menu of sorts: Offerings should be appealing and clear, in an arrangement that makes sense. If you offer a wide range of services, categorize and group them.
Feel free to more prominently feature signature services or service packages, or those with the highest ROI.When writing your descriptions, feel free to include fun product slang that purchasers will appreciate.
This description is a big winner because it’s short and sweet, but feels personalized and helps shoppers to gain a better sense of both the product and brand. Don’t limit your description of target markets in your business plan to basic demographic characteristics, such as age or income level.
"How to Write a Product or Service . Product and Service Description The facility will be a standard coin-operated car wash with an attached building to house the other auto repair bays. The attached building will have nine bays with a customer service area and restroom/break area/5(22).
Keep these tips in mind as you write your products or services section so you can make it an effective part of your take some time in your description to express how your product or service is Include the Fine Print - While the bulk of your products or services section should focus on the end result product or service, you should also.
Sep 04, · Expert Reviewed. How to Write a Product Description. Three Parts: Prewriting Your Statement Writing the Statement Revising Your Statement Community Q&A When you are selling a product, either online or offline in a catalog, one of the key elements is the product description%(13).
The services description is where many miss the mark, leaving would-be customers confused, uninformed, or uninterested. An effective service description provides customers valuable information about what your business offers and what they're getting, including information about .